When a Smarty Does Not Get Smarties
One cold day in December 2016, a customer reached out to us on Facebook disheartened that they did not receive any Smarties in their order. We were crushed to hear about this and let the customer know that we would look into this immediately. We secretly admitted to our mistake and did a victory dance and cheer to recognize our failure, brush it off, and learn from it. After taking a moment to celebrate our mistake, we composed a little apology note to our customer that said: “Oops! Our bad. Forgetting your Smarties was sad. Your comment was a plus because you matter so much to us! While it was just not right, here’s to hoping these make your day bright.” We carefully packed a box full of Smarties and secretly sent it out so the customer did not see them coming...Who doesn’t like surprises?! A couple of days later, we were ecstatic to find a little love note, a.k.a. review, on our Facebook page: 
Thanks for being a true Smarty, Jay! We love that you voiced your concern, were patient, and extremely appreciative. You sure know how to make a Smarty smile! :) So if at first a customer does not receive Smarties, Smartify, Smartify, Smartify! Party Seriously, Smarties! Jackie 
